A Loner Bee is a bee that doesn’t sting or make honey or live in a hive. The growth of urban dwelling has eliminated much of the bee’s natural habitat. Young urban adults are bombarded with stories about climate change and carbon footprints. They want to do something but bewildered about how to help. 

This project is specifically designed to attract young adults attention by using short sharp messaging. The campaign encourages guerrilla actions by sowing seeds in urban areas. This disrupts the urban environment.