Huggabubble –
Huggabubble is a children’s range of products under the brand Be Kingdom Kind. I named, illustrated, and designed an identity that would appeal to children and parents alike. The illustrations and colour palette are vibrant and energetic, much like children at bath-time. The mark was designed to represent the constant movement and wriggling of children. 

Be Kingdom Kind –
The overarching brand creates a sense of trust while having the ability to house multiple ranges with varying identities. You can see this at the end of the page. The brand is fresh, clean, and minimal – allowing for each range to have its own identity and quirky personality.