Kevin Ho is an American Cardist. The term Cardist stands for card-artist. Kevin contacted me and asked could I design an identity for his new business Momentum cards. A business that designs cards specifically for Cardists. These cards have a slippy and smoother texture than regular cards which helps them to be manipulated and flourished.

Kevin was drawn to the retro and minimalistic logo design. I wanted to keep the identity paired back and simple since each release of cards would have their own visual language. The relationship between hands and cards is quite sensual, as they dance together. I wanted to give the cards a sexy twist, as Cardistry is not often seen in this light.